The timeless appeal of the denim shirt: from the late 1800s to today
The history of the men’s denim shirt can be traced back to the late 1800s when denim fabric was first introduced. Denim was originally used to make workwear clothing such as overalls and jackets for miners and railroad workers due to its durability and resistance to wear and tear.
In the 1930s, the denim shirt became popular with Hollywood actors and became associated with a rugged, masculine style. The shirt was often worn by cowboys in Western movies, and it became a symbol of American ruggedness and individualism.
During the 1950s, the denim shirt became a staple of the rockabilly style, with musicians such as Elvis Presley wearing them on stage. In the 1960s and 1970s, denim shirts were adopted by the counterculture movement, becoming a symbol of rebellion and nonconformity.
Today, the men’s denim shirt remains a popular and versatile piece of clothing. It can be worn in a variety of ways, from casual to dressy, and it continues to be a symbol of style and individualism.

Incredible softness
Our denim shirts are made from incredibly soft double-twisted Victoria 120 fabric, which provides better performance and greater resistance due to the use of twisted yarns.
The fineness of these yarns makes for a high-quality shirt that improves in softness and wearability over time.

Colors
Introducing three new color ways in our denim collection – off-white, light blue and blue.
The classic two shades of blue pair well with a variety of other colors and garments. These timeless shades offer versatility and can be dressed up or down, making them a great addition to any wardrobe.
In addition to the blue hues, we also offer an off-white option that serves as a great alternative to a classic white shirt. The subtle color flatters warm undertones and complements outfits featuring warm colors.


Styling options
The styling options for a denim shirt are practically endless. It’s a versatile piece that can be dressed up or down depending on the occasion.
For a sharp and sophisticated look, pair it with a suit or separates and dress trousers. The classic blue denim shirt looks great with colors like white, off-white, contrasting warm colors like brown, or cool complementing colors like grey and charcoal.
The denim shirt can also add a touch of casual sophistication to an outfit, especially when paired with a pair of chinos.
For a more relaxed, off-duty look, pair the denim shirt with your favorite jeans or shorts. A denim-on-denim outfit is also a great way to make a statement.
Each shirt we make is tailored and sewn based on your individual body measurements and fit preferences. This allows you to design your shirt just as you like, choosing the fit – whether it’s a looser or slim cut – and details like buttons, collar, and more. If you haven’t been measured in-store yet, click here to book an appointment.